Women’s Fitness: Sweat in Style

Brands and boutiques that bring fitness back into fashion


Walk into any coffee or juice shop on a weekend mid-morning, and you’ll be immediately enveloped in a sea of spandex, as the fitness-oriented weekenders wind down from their morning workout classes. Fitness classes are ubiquitous throughout the East End, with personal trainers and gyms alike setting up shop to feed the growing demand for classes that help tone, train, and tend the firm bodies that grace the Hamptons beaches all summer. Of course, like anything else in the Hamptons, those who partake in this fitness frenzy must dress the part, and a variety of boutiques are specialized in offering luxury fitness wear appropriate for a Hamptons clientele.

Juja Active in Southampton may offer fitness-wear, but not only for those with the body of a Sports Illustrated Model. Featuring a variety of independent activewear brands, the company strives to be “celebratory and empowering,” choosing designs that offer beautiful styles, coverage, and fun for shoppers of all sizes. Some brands include Crane & Lion, Track & Bliss, and Australian line Red Tiger, none of which you are likely to see at other American fitness stores. Besides looking good, the store also does good within the surrounding community, with a summer benefit yoga class series at the One Ocean Yoga tent at Channing Daughters benefiting local nonprofits like The Retreat for victims of domestic violence and the Urban Zen Foundation. Join them on the mat for yoga that is restorative both for you and the larger community.

BandierFit is a self-proclaimed “fashion, fitness, and music boutique,” truly combining a passion for all three into the design of the store and the curating of the clothing line. With designers ranging from Olympia to Stella McCartney, the store offers items that are sporty, but luxurious enough to wear throughout the day. Look for sleek stretchy black leggings with peek-a-boo mesh accents, or billowy pullovers light enough for post-yoga coffee or an afternoon boat ride. Their website features weekly playlists that will pair perfectly with your morning run, truly making them a lifestyle brand. It’s no accident that they chose Southampton for their second location after their Manhattan flagship—their luxury vibe and quality gear pair perfectly with an East End aesthetic.

East Hampton’s Elements Fitness offers barre and dance fusion classes that will have your feet tapping, your heart racing, and your legs shaking. Voted one of the top 10 places to sweat in the Hamptons, the high energy studio offers a variety of studio classes and workshops. Before you even set foot in a class, their style shop is worth a visit. They offer two varieties of barre socks with grips, and their Phat Buddha and Vimmia lines feature stretchy gym wear and casuals that are so comfortable and pretty we never want to take them off.

If you’ve been to a Planet Blue shop before, it was most likely on the opposite coast. It first opened in Malibu in 1995, and has since spread across the country and internationally, sharing its celebration of Southern California’s bohemian beach culture worldwide. While it features a variety of clothing and accessories, its fitness line, Blue Life Fit, is a unique take on workout-wear. From snakeskin print leggings with mesh accents, to a laser-cut sports bra, to a fishnet jumper, the designs are sexy, funky, and unique. While we love our never-fail black leggings, these are pieces we find ourselves reaching for with a smile every time we open our gym drawer. Go see for yourself at their East Hampton location or online at shopplanetblue.com. Chances are you’ll end up finding a piece that makes you feel confident and sassy—just the way you should feel during a workout!