Hamptons summer events conjure up images of poolside cocktails, country club charity galas, and epic house parties with star-studded guests. But one of the largest events on the summer social calendar looks more like a day in horse country than a pristine White Party. If you’re around Bridgehampton at the end of August, you’ll likely find yourself transported to an elite equestrian wonderland, where riding pants and boots replace flip-flops and jean shorts as the wardrobe en vogue. Celebrities and locals alike cheer on riders cresting 6-foot hedges and elaborate water jumps, as aspiring equestrians proudly place ribbons on their ponies in a nearby ring. The event is surely horse-y, but it’s anything but provincial. It’s a horse event, done in ultimate Hamptons-style, and you won’t want to miss it.
As equestrians from around the globe flock to the annual horse show August 28 through September 4, another longtime New York staple joins as an official sponsor. Boar’s Head Brand has been around even longer than the famous horse show and this year, the two iconic establishments combine forces. Boar’s Head Brand has deep roots in New York and it’s delighted to partner with another century old legacy. Sach D. Chopra, Boar’s Head Director of Marketing says, “Boar’s Head is an iconic New York Brand and the Hampton Classic offers a great way to engage with consumers out East during the Summer.” The company first distributed products using the name Boar’s Head Brand in New York in 1905. Back then, products were delivered by horse drawn wagon to small delicatessens. Today, while the company has grown, it’s commitment to quality has never wavered. Joe Pizzurro, President of Boar’s Head’s NE Division adds, “Boar’s Head employs time-honored traditions to produce the highest-quality deli products.” Their sponsorship of the Hampton Classic is part of their efforts to extend ties to the community at large, engaging the public in the same areas they serve.
And if you’re engaging with East Enders, the Hampton Classic is the right place to do it. In its 41st year since being revived after a historic pause, the show will host a series of premier equestrian competitions for all ages. For eight days, six concurrent show rings yield world-class competitors just feet away from budding young riders, tallying up to over 1600 competitors annually in hunter, jumper, and equitation divisions. In the larger world of horse shows, The Hampton Classic is significant for a number of reasons. It is the first U.S. stop in the East Coast World Cup League competitions and is considered by many to be one of the most prominent with more than 1,600 horses competing on a stage set in front of more than 40,000 spectators.
Of course, it wouldn’t be an event in the Hamptons without the drama, fashion, celebrity, and fun that accompany the Classic each year. Before you even enter the show from the parking lot, you’ll encounter pony rides and petting zoos, a boutique garden, food court, and other attractions. Georgina Bloomberg and Mary-Kate Olsen are common competitors on the roster, while the Grand Prix luncheon on the final Sunday often yields famous faces like Jennifer Lopez, Christie Brinkley, and Jerry Seinfeld. With a high percentage of celebrity attendees, an abundance spectators and competitors, and some of the most accomplished athletes and horses in the world, the Hampton Classic really is one of the most noteworthy and elite shows in the world.
Indeed, the partnership with Boar’s Head as a sponsor is a natural pairing. Boar’s Head Brand motto to “Compromise Elsewhere ” fits right in with the Hampton Classic’s standing as one of the premier equestrian competitions. The brand was designed specifically to adhere to the highest standards of food preparation, taste, and experience. Boar’s Head Brand remains true to its unwavering standards of quality established over 100 years ago – refusing to cut corners or make compromises. Commitments like these have made Boar’s Head a leader in the industry, just as the Classic continues to be revered as one of the most prestigious events of its kind.
If you’re at the Classic this year, you’ll have a chance to try some of their mouth-watering selections for yourself. Just look for the Boar’s Head tent to sample some of their newest products, including globally-inspired flavors like Ichiban Teriyaki Style Chicken Breast and Italian Style Herb Coated Whole Milk Mozzarella.
For eight days between August 28th and September 4th, the Hampton Classic’s historic grounds will fill with world-class horses and their riders, and the buzz and excitement that accompany them. The Hampton Classic annually epitomizes the elegance, beauty, and high standards of the Hamptons, and has become absolutely ingrained into the culture of the East End. This year, Boar’s Head’s uncompromising quality will serve as a sponsor of the iconic event, signaling a historic partnership between two local establishments. Don’t miss your opportunity to be among the star-studded spectators that soak in this summer’s festivities at the Hampton Classic.