PHYLLIS + ROSIE, inspired by the overflowing jewelry boxes of CEO and Designer Alana Blank’s Grandmother Phyllis and Aunt Rosie, quickly became a collection for the effortlessly stylish and always chic after launching in 2014. After realizing the only way to find the designs she wanted would be to build it herself, Alana teamed up with Rachel Lavipour, COO, and the pair has been creating pieces with classic sophistication and a bit of edge ever since. This summer they’ve taken their Manhattan vibes to the East End. Hamptons Monthly checked in with them about their summer style, new collection and what’s still to come for the duo…
What’s your go-to style for a weekend in The Hamptons?
AB: White jeans, Sundresses, Spf 30, carry all jute beach bag and barely there necklaces and delicate rings that I wear all summer long. I always bring a lightweight sweater for evening happy hours at the beach or a vineyard.
Which pieces from the collection are most transitional from sunning in the sand to an evening concert at The Surf Lodge?
AB: Our hammered cuffs, stud earrings and our lariat bar necklace definitely transition beautifully from day to night and wear well in sun, sand or surf. They all look sexy with a swimsuit or paired with a dress for a night out on the town.
A polished but effortless look is the goal. What trends do we see in the collection that help us achieve that?
RL: Having one necklace that does it all was an important cornerstone of our collection this season—the Whitney necklace (debuting in July, and found at Calypso St. Barth’s across the east end) makes it effortlessly easy to achieve the layered look that all girls lust after.
AB: Creating the perfect ring stack that you can wear all summer, and continue to add to each season. Our rings are comfortable, and building your own stack allows for creativity and individuality for the wearer. (Tip: Our naked rings and rope rings create a rich, textured look, while keeping it simple and polished – my personal favorites.)
RL: This season we are debuting two chokers, both mixed metal, which have clean, simple lines, with a little bit of edge. They make a bold statement, but can easily work for a BBQ on the beach or while heading back to the office on Monday.
Designed and handmade in NYC, what role does the city play in your creations?
AB: New York City is as fast-paced as it gets, and our girl needs jewelry that transitions from day to night. When designing the collections, we keep in mind the lifestyle and habits of our girl, as she is adventurous, busy and living a full life. The functionality and simplicity of the jewelry is a great fit for her.
Do we see any of the softer elements of the East End brought in for summer pieces?
AB: Summer is all about being spontaneous and having fun with your own personal style. My go-to look is natural, wavy hair, thin rose gold hoop earrings and our Rosarita necklace in turquoise, which feels like, and embodies, summer.
Several celebrities have been spotted on the streets and in the magazines wearing your work, what makes it versatile enough for every woman, every day?
AB: Clean, simple lines, easy to layer and easy to pair with jewelry and clothing you already own.
What can we expect to see from Phyllis + Rosie in the coming months?
RL: You will see tons of growth and expansion over the next few months. We will be launching this summer in several Bloomingdale’s across the North East, along with Calypso St. Barth nation-wide. You will see more mixed metal pieces, more stackable and layering pieces and an edgier take on our favorite trend at the moment, ear parties!