Forego your solids for something more fun
Forget basics and solids and neutrals— you’re at the beach! Summer is for prints— stripes and orals, splashes of color and pattern that match the season’s energy. For city folk who are used to wearing black, patterns can be alarming, and pose new challenges for composing outfits without looking like you dressed in the dark. Don’t fret! Pick patterns boldly and with abandon, but pair them with classics like white jeans, solid blazers, and simple accessories.
Roberta Freymann (21 Main St., East Hampton)
Roberta Freymann’s eponymous line, Roberta Roller Rabbit, offers impossibly soft fabrics shaped into leisurewear, stylish clothing, and bedding. No stranger to design and color, her patterns tend toward soft florals, paisleys, and geometrics. Her tunics are effortless paired with jeans or over a bathing suit, made of sheer cotton and dyed in elaborate geometric patterns. Head to bed in super-soft jersey sleepwear, block printed with funky chimps inspired by the Year of the Monkey—perfect for a mommy and me matching sleepover. The Batik Market collection features flowy tops—from a pom-pom fringed tunic to a dip dyed cashmere poncho—the collection seamlessly integrates color and air into one-of-a-kind outfits.
Lilly Pulitzer (1020 Madison Ave., Manhattan)
Don’t cry over spilled…juice? Iconic designer Lilly Pulitzer originally designed her patterns to mask stains from the citrus stand she manned in Palm Beach. Who knew grapefruit juice would inspire an era of fashion? These days, top print designers hand-paint each new concept before submitting it to be turned into one of the season’s selected patterns, which are then sewn into chic beachwear that will give your closet a daily dose of Vitamin C. Hidden among pops of pink and turquoise, patterns often hold whimsical secrets, like a parrot with a piña colada hidden in a bed of tropical leaves. Head to their website to shop by print, so you can grab everything from clutches to coffee cups to a shift dress in your favorite pattern. Not ready to commit to the full trend? Check out a lace-edged dress or their metallic linen pants for a more subtle transition.
Cynthia Rowley (696 Montauk Hwy, Montauk)
Cynthia Rowley may be known for city chic designs that will take you from the office to the cocktail lounge, but every girl needs a bit of pizzazz here and there. This summer’s collection has bold and unexpected twists on the classic staples, from a one shoulder party dress in a vibrant black leaf print with pink metallic details, to black fitness leggings adorned with ashy gold foil orals. Swim patterns play with funky plaids and flirty florals, while a paisley bellbottom pant pays homage to the 70s. Combined with embellishments, unexpected cut-outs, and inspired silhouettes, the collection’s vibe is decidedly funky and fresh.
Figue (55 Main St., East Hampton)
Figue’s global aesthetic draws patterns from across the world into its collection. Delicate lace designs trim tunics, and a flowy beach caftan features intricate embroidery and tassel trim. A kimono sleeve dress features a skirt painted with colorful figures, another studded in a cool zigzag design around the entire collar. Bohemian and exotic, the worldly collection features lots of statement pieces in traditional fabrics and patterns used by cultures across the globe. A single pattern can transport you back to your honeymoon in Mexico, your spring break trip to Marrakech, or your summer vacation in Montana. These fabrics are all curated into a comprehensive collection that will carry the passion behind those patterns, wherever you wear them.