Onia, derived from the Hebrew word for “ship”, is a sophisticated swimwear brand carried in over 200 premium locations, including Barney’s New York, Saks Fifth Avenue, Lane Crawford, and more, as well as luxury destination properties worldwide like The Four Seasons and The Ritz-Carlton. Originally a Mens line launched in 2009, the brand just launched a Womens line this summer and are known for superior quality and attention to detail. In the Hamptons, Onia products can be found at boutiques like Waves, Theory, Scoop, and elsewhere. Hamptons Monthly spoke recently with co-founders Carl Cunow & Nathan Romano about the brand, the summer, and what the future holds in store…
The brand has carved a place for itself by striving to “provide options for the man lost in beachwear purgatory”. Paint us a picture of how Onia solves that problem.
We wanted to take the typical beach wear style and incorporate clean and classic elements to give guys the opportunity to not only wear Onia for the beach or pool, but as an overall lifestyle in and out of the water – Now even incorporating active features to our products. Guys like to have the ease of putting on something in the AM and not have to worry about changing throughout the day – whether poolside, at the gym or on the road. We offer many fits in our swim suits that are suitable for all preferences. Our two best sellers are the ever-popular Calder 7.5-inch which is mimicked to look and feel just like a chino short with a snap front closure for the more fashion-forward and our Charles 7-inch which is designed for the more causal guy not looking for all the bells and whistles.
Our customers dress in a way that showcase they care about how they look but yet still remain effortless – putting on pieces that can be transitional throughout their day, while remaining classic staples in their wardrobes.
What would you say is the new print trend for this summer? Where do we see that represented in your line?
Photorealism is a dominant trend throughout both our men’s and women’s summer collections. Our Merida leaf print was hand drawn by Brooklyn artist Felipe Merida to look like a photograph and is featured in our signature Calder 7.5 inch men’s trunk and our Kelly one-piece swimsuit. We also worked with NASA and had them take photos from the International Space Station – An aerial shot of Burma (Myanmar) and a sunrise over the Atlantic Ocean (I.S.S Sunrise).
For a man spending the weekend in the Hamptons, what are your five favorites from the new Ready To Wear line he should pack and how/where would you wear them?
The overall Onia aesthetic is meant for all day wear. Starting from the Hampton Jitney ride out East wearing the Carl pullover hoodie with the Abe linen shorts. Start out the day with our Bonded 7.5 inch seam short for a morning workout at Soul Cycle and continued throughout a day at the beach paired with our Joey Tee (offered in both v neck and crewneck options). Evenings look best with our Luca chino shorts and Abe button down linen shirt.
You just launched your women’s line this summer, can you walk us through some of your favorite pieces?
The Kelly one piece is a classic addition to any swimwear wardrobe – the clean lines and flattering scoop neck looks great on the beach and also paired with shorts for a casual lunch setting. The Erin halter bikini top is perfect for the more active in mind – Offering an athletic update to a traditional bikini top, while keeping in line with the understated clean aesthetic. The Chloe swim short is an all day short that offers quick dry technology. Perfect for wearing over your swimsuit or for a casual brunch.
The men’s line seamlessly merges fashion and function. Do we see that same practicality applied for the ladies?
Absolutely. Both our men’s and women’s collections are created to be transitional and functional and work effortlessly throughout the day.
What can we expect to see from Onia in the coming seasons?
We have been expanding our original print offerings so you will see a continuous expansion there. We are working on new ways to reimagine your traditional swimwear wardrobe by incorporating innovative fabrics and new processes on construction. We are also working to offer more categories within our women’s collection in the coming seasons including cover-ups, casual dresses and ‘athleisure’ pieces.