Surf Apparel With A Thoughtful Side
Surf’s up! As environmental awareness and artistic integrity are merging in pop culture, designers are finding pathways between probity and the posh. Functional and chic collide this year with bathing suits for your inner wave-rider. Show a bit of leg at the beach with a healthy dose of mindfulness. If you’re planning on picking up some new threads by the waterside, slip into a sexy pair of one of this summer’s hottest brands of surf-wear. Steer clear of those unflattering past-the-knees shorts, guys. Remember: you’re kicking it in the Hamptons not saving The Shire.
Saturdays NYC (17 Perry St., Manhattan)Originally a small downtown boutique, Saturdays NYC has now grown into a international lifestyle brand, where craftsmanship meets minimalism. The emphasis is all on color. For this year’s warmer weather, the Danny Boardshort is a great example of the brand’s staple blending of classic and contemporary. The best part? These stylish, bright azure shorts also double as workout gear, making it easy to go from a run on the treadmill to diving in the pool. Their summer line features the Esquina Stipple print shirt, which can be paired with a slick pair of slacks (check out their Panos Pant) or with a pair of jeans for a Jetts/ Sharks look.
Greenlines (732 Montauk Hwy., Montauk; greenlines.com)Rooted in surf culture, Greenlines was founded by environmentalists Sam and Jerry Delaney. Dedicated to preserving our oceans and beaches, a percentage of their pro ts go to a myriad of environmental protection groups like Clean Ocean Action and Surfers’ Environmental Alliance. With a focus on swimwear and casual tees, Greenlines builds their products to last.
Pieces like their Bonfire board shorts will have you outfitted to experience the thrill of riding the waves looking like a pro. The Glide Bay Head shorts are a centerpiece to the line, featuring a scalloped leg, framed in a contrasting piping along the edges. Wear these shorts with a clear conscience, knowing that in snagging yourself a pair, you’re also doing some good for the environment.
Patagonia Bowery (313 Bowery, Manhattan)Featuring convenient same-day delivery, Patagonia Bowery started as a company making tools for mountaineers. They’ve since expanded to include gear for all kinds of outdoor sports, including trail running, paddle- boarding and surfing. They’ve got a wide array of wetsuits for the hardcore surfer, ranging from the sleeveless Short John to a full-on, wave-armoring hooded model. Billed as the ‘ultimate go-anywhere, do-anything shorts,’ the Wavefarers are Patagonia’s pride and joy. Made from quick-drying nylon, they’ve got a natural fit with a slim silhouette through the leg and come in a variety of bombastic patterns. For those conservationists out there, take note: Patagonia’s swimwear has been made using recycled polyester for 20 years.
NY Sunshine Surf Club (28 Nugent St., Southampton)NY Sunshine Surf Club’s visionary founder, John “Sunshine” Magaritis, has an origin that is the stu of surf iconography: selling silkscreened tees out of the back of a surf van. The brand exploded in the years that followed, and is now an international sensation with an urban take on summer wear. Southhampton’s Nugent Street shop merges the edge of the basketball court with the blissful freedom of the beach. There, posh athletica hangs from chainlink fence installations, juxtaposed against beachy wood planks. The brand draws its inspiration from all things NYC, featuring long tank tops in stark white and perfect summer tees that capture a variety shades of the deep. The Whitewash Volley Short features a spectacular waves-meets- paint-splashing print that is unlike anything you’ve seen on by the pool.