Mission-Driven Luxury Brand Pops Up in the East End
This summer marks the arrival of a newcomer to the Hamptons, though St. Frank is already known and loved by many locals. Founded in San Francisco in 2013 as an online business, the mission-driven luxury home décor company has opened its first East Coast location, a pop-up store in East Hampton. St. Frank sources its handmade textiles and home goods from all over the world, partnering with entrepreneurial organizations to achieve its mission of supporting economic empowerment for artisans and preserving traditional artisanal craft. Says founder and CEO Christina Bryant, “We’re excited to be on the East Coast, meeting and serving our New York and Hamptons customers and the design community.” The community has good reason to be excited in return.
Bryant, whose background is in both international development and the arts, named St. Frank after both the company’s hometown and St. Francis of Assisi (the son of a wealthy textile merchant, who devoted his life to the poor). Californians have been able to shop at its permanent San Francisco location since 2015, as well as pop-up spaces in Los Angeles and Palo Alto. Now East Enders can personally peruse vintage furniture, art, rugs, wallpaper, linens, and much more in a space on Main Street that has been transformed into an eclectically decorated living area, a collaboration with interior design firm SWAYSTUDIO. According to Bryant, “We selected a space in the heart of East Hampton that has beautiful windows and light on three facades…We kept some of the natural charm of the space, such as the decorative tin ceilings and wainscoting.” The store houses distinct living, dining, library, and bedroom spaces, showcasing St. Frank’s Tree of Life and Kuba Cloth wallpaper, original fabric in window treatments, and many other brand specialties. A summery green theme throughout the space adds to what Bryant describes as “a fresh Hamptons cottage vibe.”
Shoppers who are familiar with St. Frank’s online inventory can expect to find special in-store-only merchandise including floor pillows and (later this summer) custom surfboards featuring the brand’s iconic prints, the latter resulting from an upcoming brand collaboration with Gary Linden. Like its other locations, the Hamptons shop houses unique vintage furniture finds and other one-of-a-kind pieces, such as the Ewe Kente framed textile in the living room space.
In addition to the enjoyment of browsing such a unique and inspiring store, Hamptons locals and visitors can look forward to a variety of special events throughout the summer, including book signings and trunk shows. Taking place the weekend of July 4 will be a kickoff of St. Frank’s in-store- only collaboration with Rachelle Hruska of Lingua Franca; on July 15, customers can watch custom painting of the store’s travel accessories by designer Ashley Begley. In the works are more collaborations and partnerships with artists and tastemakers who are aligned with the brand’s mission.
According to Bryant, New Yorkers were “early adopters of our work…We hope we get the chance to meet many St. Frank collectors while we are in town through Labor Day.” And the relationship doesn’t have to end once the summer’s over, as St. Frank plans to open a pop-up in Manhattan for the fall and holiday seasons.
(78 Main Street, East Hampton)