Gingham, Check & Plaid

Menswear shows a lively side of style

Once upon a time, bright patterns, stripes and checks were predominantly the providence of formalwear for men. But prints and stripes are making a big return for the warmer months this year, and not just for suiting up at a dinner party. While florals are always on the menu come Spring/Summer, it seems that menswear is embracing a more energetic bent by incorporating mixed and matched prints. Pinstripe, gingham or plaid: it doesn’t matter your preference, the sunshine is calling to your creative side. Camouflage, graphic prints and paisleys have also been showing up on the runway. Take the hint and have fun with your summer wardrobe. Don’t be afraid to bring it with a little more color. Remember: the cut is everything. Ditch those boring old work shirts and slip into something made to flatter.

Vilebrequin (42 Jobs Ln., Southampton)
Specializing in both swimwear and ready-to-wear, French clothier Vilebrequin was created in 1971 in Saint Tropez by photographer and sports automobile journalist Fred Prysquel. Vilebrequin’s collection of printed bathing costumes showcase effusive fun. Their summer line features brilliant patterns, where every detail radiates. The Ultramarine V71 Jacquard shorts with their subtle diamond design, available in a slim fitted, short cut, epitomize euro style at the beach. The company’s propensity for vibrant color and adventurous patterns show that French fashion is more than black turtlenecks.


J. McLaughlin (2442 Montauk Highway (121 Main St.), Bridgehampton)
Capitalizing in all things American Classic, J. McLaughlin has a dapper penchant for integrating popular fad with pieces that will stand the test of time. The Carnegie Classic Fit Shirt in Stripe will bring some buttoned-down brightness and slimming vertical lines to your summer wardrobe. J. McLaughlin also has a version of the shirt in a series of more vivid colors and prints, including a cheery blue/ white/green check. If gingham is more your style, take a look at the Gramercy Classic Fit, a soft orange and white collared top, perfect for having a glass of rosé on the back patio.


Martine & Juan (805 Main St., Montauk)
Martine & Juan is one part breezy clothing boutique, one part general store and one part art gallery. With an energy that is quintessentially East End, there’s a variety of subtle and flamboyant patterned masterpieces to be found here. A sweet discovery for anyone who happens upon their Montauk location, the shop carries dazzling pieces that marry hardware store functional with trendy posh. The owners, sweet-faced couple Martine Langatta and Juan Heredia, have established themselves as a hidden treasure amongst both the Hamptons elite and casual visitors alike. Whether it’s a western- inspired lavender polo with oral embossed-shoulders or a preppy mint green plaid button-down, there’s a little something for everyone. Everything in Martine and Juan is collected and curated by the owners, so you can be sure to walk out with something that is not only fashionable, but also deeply thoughtful. Hamptons-Montauk-Martine-Juan-02

Roberta Freymann (21 Main St., East Hampton; 53D Jobs Ln., Southampton)
Roberta Freymann is synonymous with boho-chic. This summer you’ll steal the spotlight with one of their magnificent print shirts. Hitting home runs in both tops and equally fun boxer shorts for men, the Monaco Pool Shirt features a white and blue Mediterranean motif in a soft cotton, sun-faded look. Hand block printed by artisans in India, this shirt is a sun salutation appropriate for both a daytime or nighttime a air. The vivid blue and indigo Cuba Shirt is a spiced up variation on a traditional bowling shirt / polo. Relax on starboard across The Sound in this bad boy’s slimming block and stripe pattern. Also pick up some of their luxuriously soft, patterned boxers.

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