Brand Profile Interview: Cremieux

Sophisticated Suiting to Casual Classic Pieces

Stephane Cremieux

Back in 1976, Daniel Cremieux started his eponymous brand. He had studied in London and spent time in New York, and by the time he got home to France, he was ready to begin work on his own collection. With so many worldly inf luences —he loved the braces and badges of British clothing and the iconic styles of late 1960s-era New York— the brand was to be founded on the idea of creating a “preppy” style with a French twist. The first shop opened in St. Tropez and more followed shortly after.

“There is no future without the past,” Cremieux would say, as quoted on the brand’s website. And he’s right, in this scenario at least. The future of his company
landed in the hands of his son, Stephane Cremieux. “My objective in my family business is to continue what was created and try to improve products and customer experience,” Stephane told me. “We really want to be a unique brand mixing heritage and modernity.”

He is moving the brand forward in a way that celebrates and honors the past. Although working in the family business has always been a goal for Stephane, he wants to do it on a larger scale. Next steps for the Cremieux successor included taking the company from the comfortable nest of a family business to the whirlwind experience of a globally recognized brand. One way he is reaching his goals is with a new Southampton location. Stephane explained it was more of a strategic spot than anywhere else when it came down to picking the brand’s next American home base. They have recently established themselves in Palm Beach, so Southampton seemed like the next logical move, considering the French beaches that were its very first home.

The location out East is roughly 1,000 square feet and features unconstructed blazers, chinos, high- end dress shirts, and cashmere sweaters. They will be open for business all year round “because people already love our cashmeres!” Stephane said they are looking to acquire a New Yorker clientele who are looking for “real affordable luxury.”

Considering the pieces lining the racks and walls, I was curious about opportunities for custom tailoring. Gone are the days of the oversized, drooping men’s suits, so if you’re going to invest in some smart pieces, you want to make sure they fit. The store will feature ready-to-wear, but will also offer custom on a variety of products. “We already made custom shirts, and are starting custom jackets and suits in four weeks,” Stephane said at the time of the interview.From polos and sweaters to suits and pocket squares, you will be able to shop for any occasion. While we all can always use another T-shirt, things we often find ourselves actually needing fall into the formalwear sector. Since it is wedding season, I enlisted Stephane to lend some advice and help us all get ready for the festivities — particularly out East.

To celebrate the Weddings Issue, we asked Stephane some one-hit questions so you can be best prepared for all the nuptials on your calendar. From deciphering dress codes to tackling outdoor attire, we’ve got you covered.

Decoding dress codes is always a challenge; sometimes it seems as though the guidelines are just fast-and-loose vocabulary terms. If you come across the following on an invitation, here is the look you should be going for.

WHITE TIE: A Shantung silk, or seersucker tie or bow tie will cut the right look with a fun twist.

BLACK TIE: An unknotted bow tie is a good look here, and a small way to stand apart from the rest of the crowd.

BLACK TIE OPTIONAL: To change it up a bit, wear navy instead of black, for sure!

DRESSY CASUAL: Our unconstructed freetime blazer with our one-piece collar white shirts, paired with a navy tie or linen scarf, and white bottoms. Shorts are acceptable (although we’d be wary of leg exposure for the sake of bug bites).

FESTIVE ATTIRE: Colors, colors, colors! But —and listen up here— stick to either your top or bottom, never both at the same time.

CASUAL: T-shirt, jeans, and a nice blazer is the look. While you definitely don’t want to show up to this party in a tuxedo, if you’re feeling like a T-shirt isn’t your style, you should always feel more comfortable being a little overdressed as opposed to underdressed.

Shoes are always tricky, especially with outdoor venues. How should we approach footwear if the wedding will be on sand or grass?

Try our white, sand, or brown lightweight bucks with the red sole — they’re made for this!

Is there a certain fabric that’s best for the heat of the summer, keeping in mind the moisture of the Hamptons air?

Our client favorite is our navy lightweight blazer. It feels like you’re wearing a shirt. That is what I wear at all times throughout the summer.

Bow tie or necktie — if you have to pick one?

Scarves, definitely!