Bold & Beautiful

Letting Color Lead You Into Summer

Bring on the color! This summer will usher in a continuation of a major fascination with the vivid brightness of the 80’s. Adventurous patterns and electric hues permeated the runways this time around, which promises to make this summer a rollicking good time. Step into the light and embrace frivolity this season.

Try out a look that might have, at one time, intimidated you. For a weekend getaway to the East End, it’s all about you, right? You might as well be the most exuberant and buoyant you that you can be! Be bold and take a look at these awesomely bombastic brands and their supremely colorful wares.


For all things athleisure, the gold standard has undoubtedly been Lululemon. Manufacturing brilliantly constructed pieces since 1998, this season has unveiled the gorgeous Sculpt Tank II, an über light and relaxed top, perfect for going for a run or simply lounging about. Available in a variety of luminous colors, ranging from Light Lava (a delicious orange) to Blazer Blue, it pairs excellently with tights or a billowy pair of drawstring pants. An added bonus is the mesh paneling on the back, which promises to keep you cool, however you choose to spend your afternoon.

Lululemon Sculpt Tank II, $58

Rebecca Minkoff’s got all the right moves when it comes to athleisure. Take a gander at the sexy Irina Top, a neon green number that is perfect for a heavy workout, as well as a jaunt around town. Piped with black detailing and featuring an exquisitely constructed design, the back features a cutout that offers up some added drama.



If you’re planning a Hamptons getaway, swimwear is absolutely essential. Be it by the pool, on the beach, or aboard a boat, you’ll need to pack yourself a great bathing suit or two. Volcom’s Tribal Instincts Reversible Crop Top (and matching bottoms) are awesome for getting the most bang for your buck. The athletic look of the pullover top bears a high neck line (look ma, no cups!). The pattern is all done up in an eye-catching blue, orange, and blushing pink African style against a solid black background. The coolest part of this baby is that you can turn it inside out to reveal a more subdued black and white, earthy print.

Volcom Tribal Instincts Crop Top, $55.50

If patterns aren’t your thing, the Simply Solid V Neck Top still captures the effervescence of the season in some bright, colorful options. Made of 78% recycled yam, this bikini top is an ecological masterpiece. The super comfy piece has some great air at the back with an elaborate macrame detail at the back.



Relax in a Maxi. Sublimely comfortable, these dresses make for a great downtime option but can also be dressed up for a flirty look at an afternoon party by the pool. Anthorpologie’s Abstraction Maxi might utilize turquoise as its primary color, but there are head-turning bits of orange, blues, and deep greens, as well as swashes of bright white. Majestic and sure to draw attention, this piece is both elegant and airy light.

Anthropologie Abstraction Maxi

If you’re looking to unleash your inner flower child, the flowy and jewel-toned radiance of the Adelia Maxi might be more up your alley. The purple florals on a midnight black viscose is perfect for a summertime affair, day or night. Ann Taylor has a simpler piece for those who are looking for a more refined and classic look. The Petite Tiered Strappy Maxi Dress is available in two vibrant colors, Tomato and Cobalt Shadow, with a country maiden quality to the shirred leveling in the skirt. An online exclusive for The Loft, this stunner is flowy and goes great with a flirty pair of sandals.



Accessories can make or break an outfit. You can turn the volume up on a simple ensemble by adding a scarf, belt, or bag. Jewelry is also a great way to elevate what had become drab and predictable. Luxury brand Loewe has unleashed the Puzzle Clouds Bag, a striking piece that is sure to be a conversation starter. Designed by Jonathan Anderson, this leather goodie has a sensational cloud print over its calfskin exterior. A transformative addition to any outfit, it can be worn up to five different ways, including as a clutch or a shoulder bag.

Loewe Puzzle Clouds Bag, 3.400€

Alternatively, the Hammock bag is a stunner in its own right. Made with pleated nappa leather, this beauty announces your inner sophisticate. And of course for your weekend in the sun, you’ll need the right pair of shades. Brooklyn Spectacles’ signature design incorporates an astonishing wooden look to their frames. Their Kent Sun frames are an excellent way to go, adding a bit of old-fashioned Hollywood glamour to their earthy specs.